Over the last couple of years we’ve been increasing the range and availability of locally produced foodstuffs that go well with a nice slice of bread. We’re proud to say this is now a significant part of Loaf’s business, and one we want to grow further once we move into the new building.
Supporting local producers is obviously a good thing, but it also ties into Loaf’s belief that we should know the origin of the food we eat. When Jacky delivers her jams we can ask her about them; we hear how the bees are getting on and how the weather is affecting the honey; we talk to Pip about how she’s developing her new sauces. And of course we only sell things we would use ourselves, so you know they’re of high quality.
The following are four core ranges which we think would make great gifts. Please consider buying local this year!
We stock honey from three local apiaries. Arden Forest is south of Redditch, Quinton Meadow is from the south-west edge of Birmingham, while Rea Valley is from hives along, well, it’s in the name, and you can’t get more local than that.
Pip of Pip’s Hot Sauces continues to expand her range. The new Brewed collaboration with Attic is proving very popular and there’s not one of these bottles that doesn’t have its fans.
One of the newest additions to our shop, Marshall & Co‘s chocolate is made in Bournville, but not by a multinational corporation. Unlike most chocolate producers, they work with the actual cocoa bean and take care to preserve all the flavour. And look out for their delicious chocolate tea, made with the “waste” bean husks.
And then of course there’s Jacky and her various jams and preserves. These have flown off the shelves all year and it’s been a real Loaf success story. We will be getting restocks right up to Christmas.
Jacky uses locally grown and foraged ingredients that are in season and cooks everything up in her Redditch kitchen. While there are some standards, we never know exactly what she’s going to deliver. What follows is a snapshot of what’s on the shelves this week.