New Loaf merchandise

At our birthday party on Sunday we unveiled the start of our new merchandise line. Having long been envious of Eat Vietnam’s stylish garbs over the road we decided we wanted in on this game.

Building on Kerry’s impeccable branding with Molly’s gorgeous illustrations, our first t-shirt is a pastries special, featuring the core range of croissant, pain-au-chocolate and pain-au-raisin. Printed in white on a black organic cotton tee, on the back of course so it’s not obscured by your apron. Available in small, medium, large and x-large for £15.

Alongside this we’re introducing a larger, sturdier tote bag, for those who like to buy their bread in bulk. The first batch is a bold fluorescent red on a metal-grey bag and they sell for £12.

They’re available in store from Wednesday. Big thanks to Brid at Do Make Say Ink for getting them printed in record time.