Loaf HQ – coming soon in 2012

I just wanted to write a quick blog post before I finish for Christmas to let you know our plans for the New Year. If you follow us on Twitter you’ll know by now that we have signed a contract for a lease on a new premises on our local high street in Stirchley, south Birmingham. This is great news as we’ve been operating from Jane’s and my house for 2 years now, and we’re bursting at the seams!

The property (pictured right) has been recently purchased by Everards the brewer, with the purpose of Loaf being their tenant at the building. the new Loaf HQ will be the first premises established as part of Everards’s ‘Project Artisan’ – an innovative scheme to purchase and then lease out buildings suitable for artisan food and drink businesses that need to expand, initiated by Everards after the success of their project to convert pubs for micro-breweries (Project Willam). Everards investment in the property means that Loaf can take on a bigger and more suitable premises than we otherwise could have done and we are very grateful that they came along when they did. We’re currently waiting on planning permission for the conversion of the premises, and there will then be 2 months of building work to complete. This means we are hoping to be in the new place by late March or April.

What will the new place do?

Loaf has been running a community bakery and cookery school for two years now, and the new premises is primarily an expansion of those – there will be a 12-person cookery school on site (visible from the pavement!), as well as a bakery producing a range of real bread for Stirchley and the surrounding area. They’ll also be a retail space, which Loaf is giving to South Birmingham Food Co-operative to run as a joint space. They will be selling our bread in the shop, alongside store cupboard essentials, wholefoods, and eco cleaning products etc – all ethically sourced and fairly priced.

Bread Bonds

Everards are investing in the refurbishment of the property, which is an enormous help, and means we only need to buy the equipment we need and fit it into the property when we’re handed the keys. We need to raise around £25,000 to kit out the bakery and cookery school. In January we will be doing a ‘bread bond’ issue which we hope will raise the majority of that cash. We are looking for people interested in buying ‘loanstock’ – essentially a £1000 loan to Loaf for 3 years. During the 3 years, bread bond holders will get an interest rate on their loan, which instead of being paid in cash will be paid in the equivalent value in bread. At the end of three years, the bread bond holder get’s their £1000 back. If this is something that might interest you and you’d like to be included in the bond issue or would like more details please email me at – I won’t be answering emails until after the new year, but I’m guessing you’ll be pretty busy too, and i’ll be in touch asap after new year.

There’ll be plenty of updates next year as the project progresses, so keep your eyes peeled to the blog or twitter for all the latest. In the meantime, have a wonderful Christmas and New Year, Peace,


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